YAYsports! NBA

Nike has launched what might be the most revolutionary marketing device they’re ever had - a blog. What can you find on the Nike Blog?

It’s nothing like you’d expect, actually. One would assume it’s really just an ad for their shoes and apparel, but it’s so much more than that. Check out this post about Kobe Bryant.

Enclosed in glass cases around the venue, were the Air Zoom Huarache 2K4, the Air Zoom Huarache 2K5 and the Zoom Kobe I — all in Kobe’s colors.

Then there’s a bunch of pictures of Kobe’s shoes, plus a link on where to buy them. Other posts have such insightful and creative content as “LeBron’s Shoes”.

We get that they’re trying to get hep with the kids and stuff, but do they seriously not have anyone in the entire Nike headquarters who can figure out what a blog actually is? Since they obviously don’t, why not hire someone who will subtley weave the marketing in under the guise of an actual “inside Nike HQ” type blog? We’d read that.

Hell, they could pay us in shoes and shorts and we’d give them awesome stuff like this day in and day out.

Just went up to Phil’s office and hit on his secretary some more. She was all like, “he’s not in.” Not one to take no for an answer, I started screaming “Yo, Uncle Phil! Uncle Phil! Don’t send me back to Philly! Hey, Kool-Aid!”

He didn’t come out again, but I’m going to get that bastard out of his office one of these days. Yeah, we get free (and extremely comfortable) LeBron Zoom IIIs, but without daily interaction with Phil Knight, I’m wondering what the point is to working here.

Look, I Photoshopped hot dogs on these new Nikes! Fuck, I’m retarded! Swoosh!

Simple, Nike. Blogging is easy.

Photoshop, swearing, jokes about food. That’s it. That’s all you need.