The world was stunned yesterday when the Bucks unveiled their shockingly different new logo and colors.
Bobby Simmons and Michael Redd were there to explain the vast, and again – SHOCKING – changes to the team’s identity.
“The historical Bucks forest green and the silver introduced in 1993 remain in the identity, but purple has been replaced by a deep red – more sophisticated than the classic red used in the Bucks’ color palette from 1968 through the mid-1980s,” said Christopher Arena, vice president of NBA Apparel.
Deeper reds…ah, yes. Deeper reds and…a new font.
You figure some firm got paid a couple hundred grand to scroll through the fonts in their copy of Photoshop? That’s certainly what it looks like to us, not that we’re experts in professional sports team logo creation or anything.
We are experts in a few things, but we keep those things secret. Why? Because we’re mean and cruel, of course. And red. We’re deep red. With a new font.
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Holy Shit! Is that the same team?! Wow. It’s going to be whole ‘nother league this year!
Whatever man, this is big news. If your team’s dominant color was purple you’d understand.
What are you trying to say?
Aren’t those the same colors the Sonics trotted out in the mid-90s before running back to the classic pee yellow and green?
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